Man圜hat was essential for a few different reasons: Why Man圜hat?ĭillon’s Messenger strategy involved providing customers with the products they’d be interested in - and doing it as quickly and smoothly as possible. In the first couple of weeks, nearly 2,400 people engaged with the bot at a 56% quiz completion rate, which filled Zinvo’s pipeline with warm leads. The response to these personalized recommendations was impressive. Using conditional logic, the bot recommended three curated watches at the end of each customer’s quiz in Messenger. His solution was the Men’s Style Guide bot flow seen below. In order to provide Zinvo’s customers with the best recommendations, Dillon knew that he had to create a quiz to gather information and help the company offer a tailored menu of watches. These curated offerings, which incorporate customers’ own insights, gave customers the reassurance and confidence they needed to make the best purchase. They could provide a carousel of curated watches based on responses to a short quiz. Combing through an uncurated set of watches can lead to frustration and customers abandoning their potential purchase.ĭillon saw an opportunity to address this problem in Zinvo’s online store. It’s a win-win.īuying watches online can be overwhelming for buyers who have a lot of options. Customers get a significantly better experience, and companies boost operations while lowering costs. Thanks to new technologies that provide regular, low-friction, personalized interactions, digital retailers can build more meaningful bonds with customers than ever before. Helping customers win when buying watchesĪ major shift is underway for online stores. Relying on his past experience in customer segmentation and personalization, Dillon helped the retailer build a profitable funnel inside Messenger that brought in leads for $.38 cents per subscriber, better segmentation practices, and a new way to empower customers.
Deliver curated offerings to assist in the customer buying journey.Learn more about their different audience segments.Expand its customer reach through targeted Facebook ads.For their campaign with LogicBot, the goal was tri-fold: The company is driven by expert craftsmanship and design at an affordable price, and continues to build a community around their brand.Į-commerce retailers like Zinvo prosper by creating personalized experiences in unexpected places such as Facebook Messenger. Each Zinvo watch is built to reflect the modern lifestyle of their target market: stylish Millennials who want to stand out without spending too much money. The company has sold over 245,000 watches in 130 countries across 118 different retailers. Zinvo Watches is known worldwide as a premium timepiece maker. These successes attracted online retailer Zinvo Watches, who was looking to have more meaningful interactions with customers while increasing revenue. Messenger bots have helped his e-commerce clients learn more about their buyers, reduce customer acquisition costs, and show better ROI on their marketing campaigns. Dillon Ceglio - the founder of LogicBot, a Man圜hat Agency Partner, and Messenger Marketing Expert - specializes in helping e-commerce brands understand their customers in order to drive conversions through conversations.ĭigital products are the bread and butter for Dillon’s agency.
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